Strategic Market Management - Global Perspectives - Damien Mcloughlin - Paperback Bog - John Wiley & Sons Inc - 2010 - Engelsk - Booktok.dk
Brand: John Wiley & Sons Inc
Description
The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
