If You Build It Will They Come? - Three Steps to Test and Validate Any Market Opportunity - Rob Adams - Hardback Bog - John Wiley & Sons Inc - 2010 -
Brand: John Wiley & Sons Inc
Description
Business Professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success.
