Becoming a Category of One - How Extraordinary Companies Transcend Commodity and Defy Comparison - Joe Calloway - Paperback Bog - John Wiley & Sons
Brand: John Wiley & Sons Inc
Description
A revised and updated edition of the bestselling "no-nonsense guide to beating the competition. "- Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success.
