Strategic Market Relationships - From Strategy to Implementation - Tom O'toole - Paperback Bog - John Wiley & Sons Inc - 2007 - Engelsk - Booktok.dk

Description

"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.