Converting Customer Value - From Retention to Profit - Jamie Burton - Hardback Bog - John Wiley & Sons Inc - 2005 - Engelsk - Booktok.dk
Brand: John Wiley & Sons Inc
Description
A company exists to make profit, and everything it does is merely a step towards that goal. Many are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value.
