Inviting Latino Voters - Party Messages and Latino Party Identification - Stacey L. Connaughton - Paperback Bog - Taylor & Francis Ltd - 2012 -
Brand: Taylor & Francis Ltd
Description
Latino''s increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.
