Marketing Madness - A Survival Guide For A Consumer Society - Michael Jacobson - Paperback Bog - Taylor & Francis Ltd - 2020 - Engelsk - Booktok.dk
Brand: Taylor & Francis Ltd
Description
This book documents the "unholy alliance" between corporations and Hollywood and takes up issues as how marketers turn citizens into consumers, ads that kill, sex in advertising, marketing in public schools, and selling of social issues. It acts as a primer on the social ills of commercialism.
