Media, Organizations and Identity - Lilie Chouliaraki - Hardback Bog - Palgrave Macmillan - 2009 - Engelsk - Booktok.dk

Description

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.