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Employee Benefits ISE - Joseph Martocchio - Bog - McGraw-Hill Education - Plusbog.dk

Employee Benefits ISE - Joseph Martocchio - Bog - McGraw-Hill Education - Plusbog.dk

Course Overview by Author: Employee benefits refer to compensation other than hourly wage, salary, or incentive payments. Protection programs provide family benefits, promote health, and guard against income loss caused by catastrophic factors such as unemployment, disability, and serious illnesses. Paid time-off policies policies compensate employees when they are not performing their primary work duties, for example, vacation and holidays Accommodation and enhancement benefits promote opportunities for employees and their families Text Overview: Practical approach. Commonly referenced by HR practitioners. Contains 12 chapters, organized into 4 parts: (1) Introduction to Employee Benefits; (2) Retirement, Health Care, and Life Insurance; (3) Services; and (4): Extending Employee Benefits Each chapter contains a chapter outline, learning objectives, key terms, discussion questions, and 2 brief cases.

DKK 580.00
1

The Lean Tech Manifesto: Learn the Secrets of Tech Leaders to Grasp the Full Benefits of Agile at Scale - Benoit Charles Lavauzelle - Bog - McGraw-

The Lean Tech Manifesto: Learn the Secrets of Tech Leaders to Grasp the Full Benefits of Agile at Scale - Benoit Charles Lavauzelle - Bog - McGraw-

The powerful new method for streamlining digital product development, accelerating delivery, and scaling innovation—all in just one year Whether you’re a production manager or CEO, The Lean Tech Manifesto provides what you need to dramatically improve operations and get ahead of the competition. This groundbreaking book written by the celebrated leaders of Theodo shows how to combine Lean strategy with the speed and scale of digital for optimal efficiency. You’ll learn how to:● Create a culture of problem solving and knowledge sharing● Scale-up – even when faced by a major increase in demand● Deploy faster implementation ● Measure client satisfaction● Improve teamwork between product, devs, and ops● Recruit good developers – and keep them!Fabrice and Benoît are famous for being among the first tech founders to successfully put Lean methodology to practical use, and their company is a Deloitte “Fast 50” company and the “FT 1000” list. The Lean Tech Manifesto is a major step toward solving your greatest challenge: getting ahead of the competition without the need for massive investments in staff and resources, which always result in higher levels of organizational confusion and waste.

DKK 250.00
1

The U.S. Healthcare Ecosystem: Payers, Providers, Producers - Burns - Bog - McGraw-Hill Education - Plusbog.dk

The U.S. Healthcare Ecosystem: Payers, Providers, Producers - Burns - Bog - McGraw-Hill Education - Plusbog.dk

An Essential Guide to the Processes and Operational Complexities of the U.S. Healthcare System A Doody''s Core Title for 2024 & 2023! The U.S. Healthcare Ecosystem serves as an expert navigator through the complicated and often confusing environment where healthcare payers, healthcare providers, and producers of healthcare technologies all interact. This thorough resource provides expert insight and analysis of employer-based health insurance, pharmacy benefits, the major professions, healthcare consolidation, drug discovery and development, biotechnology, and much more. Packed with timely examples and filled with illustrations, The U.S. Healthcare Ecosystem will inspire you to think more critically about the business of healthcare and make informed assessments. Features: - Includes often neglected topics impacting healthcare delivery such as employer-based health insurance, pharmacy benefits, healthcare consolidation, and biotechnology - Highly readable and single-authored by a Wharton Professor who has taught health care delivery and management for over 20 years - Filled to the brim with helpful diagrams, charts and tables - nearly 350 figures complement the text - Every chapter ends with a helpful Summary and Questions to Ponder

DKK 653.00
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Unfair Dismissal - N A Hammonds - Bog - McGraw-Hill Education - Plusbog.dk

Unfair Dismissal - N A Hammonds - Bog - McGraw-Hill Education - Plusbog.dk

This publication is a concise overview of unfair dismissal and is a useful introduction to a reader to this crucial topic or a succinct refresher for an experienced manager who requires up-to-date information. An HR department should choose to share this commercial tool with managers throughout an organisation in order to raise awareness about the benefits of approaching dismissal knowledgeably. Deliberate use of case law throughout the book usefully supplements the information provided without taking the book s focus away from being commercial and relevant.

DKK 379.00
1

Accounting: What the Numbers Mean ISE - Wayne Mcmanus - Bog - McGraw-Hill Education - Plusbog.dk

Accounting: What the Numbers Mean ISE - Wayne Mcmanus - Bog - McGraw-Hill Education - Plusbog.dk

Designed for non-majors, Accounting: What the Numbers Mean , guides students through the basics: what accounting information is, how it is developed, how it is used, and what it means. Financial statements are examined to learn what they do and do not communicate, enhancing the student’s decision-making and problem-solving abilities from a user perspective. This approach benefits a variety of non-accounting majors, including students focusing on other areas of business or nonbusiness programs such as engineering, behavioral sciences, public administration, or prelaw.

DKK 552.00
1

Scriptures of the World's Religions ISE - John Powers - Bog - McGraw-Hill Education - Plusbog.dk

Scriptures of the World's Religions ISE - John Powers - Bog - McGraw-Hill Education - Plusbog.dk

This new edition of Scriptures of the World''s Religions uses selections from scriptures to examine the world''s religions. It emphasizes religions that are practiced today and features English translations that are accessible to the layperson. This edition examines the collected sacred texts revered by these religions themselves. There are special benefits to exploring the world''s religions through selections from their scriptures. In most cases, the sacred texts are the oldest written documents in the tradition, and we gain a sense of immediate connection with these religions by studying the same documents that followers have been reading for millennia.

DKK 618.00
1

The U.S. Healthcare Ecosystem: Payers, Providers, Producers, Second Edition - Lawton Robert Burns - Bog - McGraw-Hill Education - Plusbog.dk

The U.S. Healthcare Ecosystem: Payers, Providers, Producers, Second Edition - Lawton Robert Burns - Bog - McGraw-Hill Education - Plusbog.dk

An Essential Guide to the Processes and Operational Complexities of the U.S. Healthcare System The U.S. Healthcare Ecosystem, Second Edition serves as an expert navigator through the complicated and often confusing environment where healthcare payers, healthcare providers, and producers of healthcare technologies all interact. This thorough, updated resource delivers expert analysis of employer-based health insurance, pharmacy benefits, the major professions, healthcare consolidation, drug discovery and development, biotechnology, and much more.The author, a seasoned professor of management at The Wharton School, provides insight into important themes, including how the goals of healthcare relate to the “the iron triangle” (cost, quality, and access) and “the triple aim” (per capita cost, population health, and patient experience). Chapters include brief but timely cases that inspire you to think more critically about the healthcare industry and make informed assessments. The U.S. Healthcare Ecosystem, Second Edition features: - Coverage of often neglected topics impacting healthcare delivery such as employer-based health insurance, pharmacy benefits, healthcare consolidation, and biotechnology - The most current statistics and industry developments - Helpful diagrams, charts, and tables - Chapter ending summaries and Questions to Ponder - A 160-page Instructor Manual containing answers for the Questions to Ponder, talking points for the critical thinking exercises, as well as ready-to-use PowerPoints of all tables and figures within the text - Insights and feedback from 60+ professors

DKK 767.00
1

International Accounting ISE - Timothy Doupnik - Bog - McGraw-Hill Education - Plusbog.dk

International Accounting ISE - Timothy Doupnik - Bog - McGraw-Hill Education - Plusbog.dk

The 6th edition provides an overview of the broadly defined area of international accounting. It focuses on the accounting issues related to international business activities and foreign operations and provides substantial coverage of the IASB and IFRS. Its unique benefits include up-to-date coverage of relevant material; extensive numerical examples; two chapters devoted to the application of IFRS; and coverage of nontraditional but important topics such as management accounting issues in multinational companies, international corporate governance, and corporate social reporting. Distinguishing features include excerpts from recent annual reports to demonstrate differences in financial reporting practices across countries and financial reporting issues especially relevant for multinational corporations. Available with Connect with SmartBook and End-of-chapter assignments help students develop their analytical, communication, and research skills.

DKK 607.00
1

Professional Selling: 2024 Release ISE - Shane Hunt - Bog - McGraw-Hill Education - Plusbog.dk

Professional Selling: 2024 Release ISE - Shane Hunt - Bog - McGraw-Hill Education - Plusbog.dk

Hunt/Deitz/Hansen Professional Selling is developed for today’s instructors to inspire and motivate tomorrow’s leaders, because everyone is a salesperson. Sales is at the heart of modern business. Understanding and using aspects of sales to improve for-profit businesses, not-for-profit organizations, and students’ career prospects is critical and relevant to all students, regardless of their major. Career success for students will be determined in part by how well they tell their personal narrative and sell themselves to employers, investors, or graduate schools. Professional Selling is designed with these key benefits: • Current content that is high quality, socially responsible and flexible for various course lengths and modalities settings • highly readable narrative infused with modern and relevant examples • cutting-edge digital resources to enhance teaching and learning through McGraw Hill Connect®

DKK 563.00
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ISE C++ Programming: An Object-Oriented Approach - Richard Gilberg - Bog - McGraw-Hill Education - Plusbog.dk

ISE C++ Programming: An Object-Oriented Approach - Richard Gilberg - Bog - McGraw-Hill Education - Plusbog.dk

C++ Programming: An Object-Oriented Approach has two primary objectives: Teach the basic principles of programming as outlined in the ACM curriculum for a CS1 class and teach the basic constructs of the C++ language. While C++ is a complex and professional language, experience shows that beginning students can easily understand and use C++. C++ Programming: An Object-Oriented Approach uses a combination of thorough, well-ordered explanations and a strong visual framework to make programming concepts accessible to students. The authors stress incremental program development, wherein program analysis is followed by building a structure chart, constructing UML flow diagrams, writing algorithms, undertaking program design, and finally testing. This foundation, combined with a focus on the benefits of a consistent and well-documented programming style, prepares students to tackle the academic and professional programming challenges they will encounter down the road with confidence.

DKK 590.00
1

Digital Supply Networks: Transform Your Supply Chain and Gain Competitive Advantage with Disruptive Technology and Reimagined Processes - Ednilson

Digital Supply Networks: Transform Your Supply Chain and Gain Competitive Advantage with Disruptive Technology and Reimagined Processes - Ednilson

Deliver unprecedented customer value and seize your competitive edge with a transformative digital supply network Digital tech has disrupted life and business as we know it, and supply chain management is no exception. But how exactly does digital transformation affect your business? What are the breakthrough technologies and their capabilities you need to know about? How will digital transformation impact skills requirements and work in general? Do you need to completely revamp your understanding of supply chain management? And most importantly: How do you get started? Digital Supply Networks provides clear answers to these and many other questions. Written by an experienced team comprised of Deloitte consultants and leading problem-driven scholars from a premier research university, this expert guide leads you through the process of improving operations building supply networks, increasing revenue, reimagining business models, and providing added value to customers, stakeholders, and society. You’ll learn everything you need to know about: - Stages of development, roles, capabilities, and the benefits of DSN - Big data analytics including its attributes, security, and authority - Machine learning, Artificial Intelligence, Blockchain, robotics, and the Internet of Things - Synchronized planning, intelligent supply, and digital product development - Vision, attributes, technology, and benefits of smart manufacturing, dynamic logistics, and fulfillment - A playbook to guide the digital transformation journey Drawing from real world-experience and problem-driven academic research, the authors provide an in-depth account of the transformation to digitally connected supply networks. They discuss the limitations of traditional supply chains and the underlying capabilities and potential of digitally-enabled supply flows. The chapters burst with expert insights and real-life use cases grounded in tomorrow’s industry needs.Success in today’s hyper-competitive, fast-paced business landscape, characterized by the risk of black swan events, such as the 2020 COVID-19 global pandemic, requires the reimagination and the digitalization of complex demand-supply systems, more collaborative and connected processes, and smarter, more dynamic data-driven decision making―which can only be achieved through a fully integrated Digital Supply Network.

DKK 291.00
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Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations - Leonard L. Berry - Bog - McGraw-Hill Education -

Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations - Leonard L. Berry - Bog - McGraw-Hill Education -

The leader’s guide to building a service powerhouse using the approach that made Mayo Clinic the #1 healthcare system in America Mayo Clinic is among the best service organizations in the world. It fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. This classic business guide offers a rare, up-close look at the best practices that drive Mayo Clinic’s success. By examining the operating principles that guide every management decision at this legendary institution, authors Leonard Berry and Kent Seltman: • Demonstrate how a great service brand evolves from the core values that nourish and protect it • Extrapolate instructive business lessons that apply outside healthcare • Illustrate the benefits of pooling talent and encouraging teamwork • Present a proven prescription for creating sustainable service excellence Learn how to apply the Clinic’s winning methods to your own organization: business concepts that produce stellar results, effective organizational efficiency, and world-class interpersonal service.

DKK 223.00
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aPHR Associate Professional in Human Resources Certification All-in-One Exam Guide, Second Edition - Dory Willer - Bog - McGraw-Hill Education -

aPHR Associate Professional in Human Resources Certification All-in-One Exam Guide, Second Edition - Dory Willer - Bog - McGraw-Hill Education -

This highly effective self-study system offers complete coverage of every subject on the aPHR® exam Take the Human Resources Certification Institute’s 2022 aPHR exam with complete confidence using this integrated study guide. Written by a team of HR experts, aPHR Associate Professional in Human Resources Certification All-in-One Exam Guide, Second Edition features information about the aPHR exam, HR certifications in general, and important U.S. laws and regulations. You’ll find learning objectives at the beginning of each chapter, exam tips, accurate practice questions, and in-depth explanations. Beyond fully preparing you for the challenging exam, the guide also serves as a valuable on-the-job reference. Covers all exam topics, including: - U.S. laws and regulations - Talent acquisition - Learning and development - Compensation and benefits - Employee relations - Compliance and risk management - Early HR career–level tasks Online content includes: - 250 practice exam questions - Test engine that provides full-length practice exams and customized quizzes by topic

DKK 319.00
1

Energy Systems Engineering: Evaluation and Implementation, Fourth Edition - David Dillard - Bog - McGraw-Hill Education - Plusbog.dk

Energy Systems Engineering: Evaluation and Implementation, Fourth Edition - David Dillard - Bog - McGraw-Hill Education - Plusbog.dk

A definitive guide to energy systems engineering―thoroughly updated for the latest technologies Fully revised for the latest technologies and data, this hands-on guide clearly explains the design, evaluation, and environmental impact of both conventional and sustainable energy systems. You will get comprehensive coverage of all types of energy systems, from fossil fuels and nuclear energy to solar, wind, and biofuels. Energy Systems Engineering: Evaluation and Implementation, Fourth Edition lays out each technology and discusses applications, benefits, and liabilities. This edition contains brand-new chapters that cover energy conservation, small-scale hydropower, geothermal, and heat pump systems, among other subjects. Coverage includes: - Engineering economic tools - Climate change and climate modeling - Fossil fuel resources - Stationary combustion systems - Energy conservation - Carbon sequestration - Nuclear energy systems - Solar energy - Solar photovoltaic technologies - Active and passive solar thermal applications - Wind energy systems - Bioenergy resources and systems - Transportation energy technologies, including electric vehicles - Systems perspective on transportation energy - Emerging technologies and systems - Creating the twenty-first-century energy system

DKK 1016.00
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Auditing and Accounting Cases: Investigating Issues of Fraud and Professional Ethics (Int'l Ed) - Jay Thibodeau - Bog - McGraw-Hill Education -

Auditing and Accounting Cases: Investigating Issues of Fraud and Professional Ethics (Int'l Ed) - Jay Thibodeau - Bog - McGraw-Hill Education -

The approach used by Thibodeau and Freier emphasizes the substantial benefits of using real-life case examples in helping to impart knowledge related to the practice of auditing. For the fourth edition of Auditing and Accounting Cases: Investigating Issues of Fraud and Professional Ethics the authors continue their quest to be known as the most current auditing and accounting case book on the market. In that spirit, all case questions in the fourth edition have been revised to incorporate the eight new standards adopted by the PCAOB (i.e., AS 8 - AS 15) that relate to the auditor’s assessment of and response to risk in an audit and that include guidance related to audit planning, supervision, materiality, and evidence. This flexible case book is perfect for educators to prepare future audit professionals with 45 cases focusing on specific and relevant audit issues. These cases focus on specific auditing issues directly impacted by Sarbanes Oxley and Dodd-Frank, using the actual companies-Madoff, Enron, WorldCom, Quest, Sunbeam-that have become synonymous with the capital markets’ crisis in confidence.

DKK 607.00
1

Divestitures: Creating Value Through Strategy, Structure, and Implementation - Emilie Feldman - Bog - McGraw-Hill Education - Plusbog.dk

Divestitures: Creating Value Through Strategy, Structure, and Implementation - Emilie Feldman - Bog - McGraw-Hill Education - Plusbog.dk

Today’s best-known expert on the topic shows business leaders how to dramatically increase corporate value through smart, strategic divestitures You''ve focused on mergers and acquisitions, but how much do you know about divestitures? Wharton Professor Emilie R. Feldman provides a comprehensive primer on what strategic objectives divestitures can achieve, which businesses divestitures typically involve, what divestiture structures companies can choose from, and how to implement divestitures to maximize their financial benefits. Divestitures are among the hottest transactional structures today. Divestitures: Creating Value Through Strategy, Structure, and Implementation shows executives, board members, transactional advisors, educators, and others how strategic divestitures can be used to enhance corporate value and performance. The book is organized into three sections: - Strategy: Remove problems, improve focus, reconfigure the corporate portfolio, and address regulatory requirements - Structure: Sales, spinoffs, equity carveouts, Reverse Morris Trusts, joint ventures, and tracking stocks - Implementation: Separate the divested business, reconfigure internal processes, and reshape external perceptions This essential book fills major gaps in the professional and academic markets, providing the only available rigorous, research-based treatment of this important strategic tool.

DKK 544.00
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Digestive Wellness: Strengthen the Immune System and Prevent Disease Through Healthy Digestion, Fifth Edition - Elizabeth Lipski - Bog - McGraw-Hill

Digestive Wellness: Strengthen the Immune System and Prevent Disease Through Healthy Digestion, Fifth Edition - Elizabeth Lipski - Bog - McGraw-Hill

Optimize your overall health through digestive wellness! Fewer antacids and less bloating aren’t the only benefits of good digestion. When your digestive system is healthy and balanced, you sleep better, have more energy, think more clearly, experience less pain, and combat disease more effectively. Digestive Health shows how everything from migraines to skin disease to arthritis are connected to your digestive system. And now, this go-to guide has been updated with critical new research and developments, including late-breaking information on: • Probiotics and Prebiotics • Celiac Disease • The Gut-Brain Connection • Carbohydrates • Leaky Gut Syndrome • Auto-Immune Conditions • Kidney and Bone Health • Cancer Prevention • Alzheimer’s Disease You’ll find practical solutions to numerous conditions and disorders, along with expert guidance on the newest advances in testing and diagnosis, nutrition, and natural therapies. A perfect balance of science and practical advice, Digestive Health explains how your digestive system works and what to do when it doesn’t function properly. It provides everything you need to take control of your overall health through close, careful attention to your digestive system.

DKK 182.00
1

Text and Atlas of Wound Diagnosis and Treatment, Third Edition - Rose Hamm - Bog - McGraw-Hill Education - Plusbog.dk

Text and Atlas of Wound Diagnosis and Treatment, Third Edition - Rose Hamm - Bog - McGraw-Hill Education - Plusbog.dk

The acclaimed on-the-go wound care guide—offering the benefits of both a foundational textbook and a full-color atlas Text and Atlas of Wound Diagnosis and Treatment delivers outstanding visual guidance and clear, step-by-step instruction on caring for patients with wounds. Packed with hundreds of full-color illustrations and clear, concise text, this unique learning tool provides thorough easy-to-understand coverage of evidence-based concepts of would treatment. Each chapter follows a similar design, with consistent headings, brief bulleted text, and numerous high-quality illustrations. Learning aids include case studies, chapter objectives, assessment guidelines, chapter references, chapter summaries, and NPTE-style review questions at the end of each chapter. This innovative format allows you to see actual examples via high-quality color photographs and learn foundational concepts through text. The case studies also give real-world relevance to the principles discussed. This third edition has been updated to reflect the latest research and treatments and features new content on scar management and biotechnologies, including extracorporeal shock wave therapy.

DKK 804.00
1

Metabolic and Bariatric Surgery Exam and Board Review - Daniel B. Jones - Bog - McGraw-Hill Education - Plusbog.dk

Metabolic and Bariatric Surgery Exam and Board Review - Daniel B. Jones - Bog - McGraw-Hill Education - Plusbog.dk

With 500+ questions, this case-based study guide provides the hands-on practice surgeons need to ace the board exam for metabolic and bariatric surgery Metabolic and Bariatric Surgery Exam and Board Review delivers the most relevant clinical information for preparing for this rigorous test. In addition to covering preoperative, intraoperative, and postoperative care, the book compares the potential risks, benefits, and long-term outcomes of the Sleeve Gastrectomy, the RYGB, the duodenal switch, and other procedures like the intra-gastric balloon, the SADI-S and the OAGB. Topics include how to evaluate tachycardia in a post-op patient, manage a leak after gastric bypass or management options for a stenosis after sleeve gastrectomy. The text also reviews the science behind obesity and the proposed causes of it. With hundreds of practice questions and complete explanations, this unmatched case-based study guide enables you to prepare for the test before exam day―building your knowledge and confidence for when it matters most. Features - 200 photos and illustrations - 500+ questions with detailed answer explanations - Topics mirror the certification exam outline - Case-based approach sharpens clinical decision-making skills

DKK 918.00
1

Creepy Analytics: Avoid Crossing the Line and Establish Ethical HR Analytics for Smarter Workforce Decisions - Salvatore Falletta - Bog - McGraw-Hill

Creepy Analytics: Avoid Crossing the Line and Establish Ethical HR Analytics for Smarter Workforce Decisions - Salvatore Falletta - Bog - McGraw-Hill

Discover how to develop and implement an HR analytics system that benefits employees, as well as your organization The potential of HR analytics is a major discussion among scholars, practitioners, thought leaders, and technology vendors, with companies like Amazon, Apple, Google, and Meta digging deeply into HR research and analytics practices that extend beyond simple metrics, scorecards, and reporting. Additionally, ethical questions have begun to arise about the potential abuses of HR analytics with respect to technological advancements and the “datafication” of personal — and often trivial — characteristics, preferences, and behaviors that have little relevance to job performance.As a former chief human resources officer, head of Global HR Research and Analytics at a Fortune 100, and thought leader on this subject, Salvatore Falletta has witnessed first-hand the emergence of “creepy analytics” as a hot-button issue. In this one-of-a-kind guide, Falletta delivers a proven step-by-step process for establishing HR analytics capabilities that serve employees and organizations alike. You’ll learn how to rethink and redefine HR analytics, determine stakeholder requirements, gather and transform data, communicate intelligence results, and establish an ethical ecosystem to ensure HR analytics remains a force for good.

DKK 237.00
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The Knowledge Work Factory: Turning the Productivity Paradox into Value for Your Business - William Heitman - Bog - McGraw-Hill Education - Plusbog.dk

The Knowledge Work Factory: Turning the Productivity Paradox into Value for Your Business - William Heitman - Bog - McGraw-Hill Education - Plusbog.dk

Unlock your company’s true potential by eliminating knowledge work waste that’s hiding in plain sight. Back in 1987, Nobel laureate Robert Solow quipped, “You can see the computer age everywhere but in the productivity statistics.” This costly condition soon became known as the “productivity paradox.” Why does it persist today? Why do knowledge workers spend a third of their days on needless correction, avoidable work and overservice, despite existing office technology that could help, even automate, their actions? And why does nobody notice? The answers—and solutions—are in this book. The Knowledge Work Factory uncovers the well-intentioned waste that hides in plain sight within virtually every organization. It reveals the ingrained perceptual biases that trick our brains into accepting the status quo and missing breakthrough opportunities. It draws stunning parallels to industrial production, which cracked this very code over 100 years ago. Most importantly, it gives you an easy-to-follow, one-stop guide to boost efficiency, productivity, and morale among the very knowledge workers who struggle under the burden of the productivity paradox. Discover your organization’s true, untapped capacity. Maximize the productivity of every single knowledge worker. Uncover “better-than-best practices.” Reap benefits that drop straight to the bottom line. The power is in your hands—with The Knowledge Work Factory .

DKK 319.00
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Marketing ISE - John Mello - Bog - McGraw-Hill Education - Plusbog.dk

Marketing ISE - John Mello - Bog - McGraw-Hill Education - Plusbog.dk

Hunt/Mello/Deitz Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance, a focus embodied in these four key benefits: • A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. Features like Career Tips, Executive Perspectives and Today’s Professional Interviews make marketing relevant and engaging for the student and can found in every chapter. • Integration of key topics that are part of the daily fabric of marketing— globalization, social media, ethics, and marketing analytics. These are covered THROUGHOUT the product and not in a single chapter. • Seamlessly integrated results-driven technology. Shane Hunt personalized the writes all of the Connect application exercises and teaches using Connect every year! The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage. • The right content for a semester-long course. Chapters are direct, concise, and approachable in length and written in an upbeat tone. In this newest edition, we have moved Personal Selling and Branding to earlier in the narrative.

DKK 590.00
1

Management Lessons from the Mayo Clinic (PB) - Leonard Berry - Bog - McGraw-Hill Education - Plusbog.dk

Management Lessons from the Mayo Clinic (PB) - Leonard Berry - Bog - McGraw-Hill Education - Plusbog.dk

Management Lessons from Mayo Clinic reveals for the first time how this complex service organization fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. Service business authority Leonard Berry and Mayo Clinic marketing administrator Kent Seltman explain how the Clinic implements and maintains its strategy, adheres to its management system, executes its care model, and embraces new knowledge - invaluable lessons for managers and service providers of all industries. Drs. Berry and Seltman had the rare opportunity to study Mayo Clinic''s service culture and systems from the inside by conducting personal interviews with leaders, clinicians, staff, and patients, as well as observing hundreds of clinician-patient interactions. The result is a book about how the Clinic''s business concept produces stellar clinical results, organizational efficiency, and interpersonal service. By examining the operating principles that guide every management decision at this legendary healthcare institution, the authors - - Demonstrate how a great service brand evolves from the core values that nourish and protect it - - Extrapolate instructive business lessons that apply outside healthcare - - Illustrate the benefits of pooling talent and encouraging teamwork - - Relate historical events and perspectives to the present-day Mayo Clinic - - Share inspiring stories from staff and patients An innovative analysis of this exemplary institution, Management Lessons from Mayo Clinic presents a proven prescription for creating sustainable service excellence in any organization.

DKK 255.00
1

Read & Think Spanish, Premium Fourth Edition - The Editors Of Think Spanish - Bog - McGraw-Hill Education - Plusbog.dk

Read & Think Spanish, Premium Fourth Edition - The Editors Of Think Spanish - Bog - McGraw-Hill Education - Plusbog.dk

Your first-class ticket to building better Spanish language skills—and appreciating the diversity of Spanish-speaking culture! From the bestselling Read & Think series, this fully illustrated premium fourth edition of Read & Think Spanish brings the Spanish language to life! In addition to introducing, developing, and growing key vocabulary, this book gives you an insider’s look at the exciting diversity of life and culture in Latin America, Spanish-speaking U.S. and Spain—from traditional Guatemalan recipes and the benefits of the Mediterranean diet to biographies of luminaries like Rita Moreno to lessons on Argentinian soccer.Including more than 100 engaging articles written by native Spanish speakers, each one provides a bilingual glossary on the same page, allowing you to learn without stopping to look up new or unfamiliar words. Each chapter contains several exercises to reinforce comprehension, and this new premium edition features streaming audio recordings of 50 readings (more than 2 hours), supported by the McGraw-Hill Language Lab app. Read & Think Spanish, Premium Fourth Edition features: - New articles reflecting the current aspects of life in Latin America, Spanish-speaking U.S., and Spain - New and expanded materials in the McGraw-Hill Language Lab app (free online and via mobile) - App includes flashcards of more than 7,000 vocabulary terms - App includes streaming audio recordings of 65 readings (requires Internet connection)

DKK 161.00
1

Crushing Quota: Proven Sales Coaching Tactics for Breakthrough Performance - Michelle Vazzana - Bog - McGraw-Hill Education - Plusbog.dk

Crushing Quota: Proven Sales Coaching Tactics for Breakthrough Performance - Michelle Vazzana - Bog - McGraw-Hill Education - Plusbog.dk

Make sales coaching a daily priority for top-of-game staff performance Those who do it right prove time and time again that sales coaching works. If you’re one of the many managers yet to reap the benefits of sales coaching, the solution is in your hands. Based on one of today’s most popular sales training programs Crushing Quota breaks the process down into manageable components, so you can make sales coaching a realistic, meaningful part of your staff’s job. It all comes down to three critical points that the vast majority of sales managers today are missing:• Provide clear direction for sellers on how to get to quota—for all sales roles• Ensure effective execution by coaching the right things, in the right measure, executed the right way • Assess seller performance and make timely course correctionsIt’s all about helping your people make the best use of their time and effort. That’s what coaches do. When a salesperson is skilled at making important decisions about which priorities to pursue and which ones to ignore to—results follow. It’s that simple. Crushing Quota teaches you how to develop the best coaching approach for your teams and their individual sellers using powerful research-based best practices. This is the definitive guide to making sales coaching work for any sales team in any industry.

DKK 312.00
1