Bare Essentials - Dieter Brandes

What makes ALDI so special? Take a look behind the Curtain A retailer with an extremely limited assortment and the lowest prices in the market conquers the world with an extraordinary business model and generates Billions in sales and unusual high profits. ALDI does everything differently, ignores the so-called \Best Practices\, has no marketing department, refrains from promotions, is run by a management without any incentive and bonus packages and ignores the press.What is it that makes ALDI..