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The Grocers - Andrew Seth - GardnersGXC - Bog - Kogan Page Ltd - Plusbog.dk

The Grocers - Andrew Seth - GardnersGXC - Bog - Kogan Page Ltd - Plusbog.dk

Retailing has been the most dynamic sector of industry over the past 20 years and supermarkets such as Tesco, Sainsbury''s, Asda, Safeway, M&S, Walmart, Aldi and Lidl have led the way in growth, operating efficiencies and profitability. With unrivalled access to the top decision-makers in all the leading companies, The Grocers describes and analyses the strategies, organization and cultures that have made the supermarkets what they are today. With a forward by former Asda CEO Allan Leighton, this fully updated third edition of The Grocers also includes material on the rise of online retailing, the success of the hard discount chains and the influence of environmental issues on consumer attitudes and behaviour. Retailers, managers and students can all learn from the secrets of success it contains, and the pitfalls to avoid.

DKK 211.00
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Creating Customer Loyalty - Chris Daffy - GardnersGXC - Bog - Kogan Page Ltd - Plusbog.dk

Creating Customer Loyalty - Chris Daffy - GardnersGXC - Bog - Kogan Page Ltd - Plusbog.dk

Consumer-facing and business-to-business organizations know that if they get their approach to customers right, they will be rewarded with unprecedented customer loyalty. This will lead to increased market share, improved sales, an enhanced reputation and higher profitability. Despite this, many of today''s companies fail to recognize that the notable improvements in their service delivery are not keeping up with increased customer expectations. Creating Customer Loyalty outlines simple, easy to understand strategies for creating a sustainable customer loyalty management programme that will win loyal customers. Demonstrating how to focus solely on the things that enable and enhance success, this book shows how to make loyalty a habit and structure a business that attracts and retains the best customers. Using examples from both UK and international companies such as Lexus, Aldi, Dyson, The Ritz-Carlton and Virgin Atlantic, Creating Customer Loyalty explains why customer experience management alone does not build lasting loyalty, and why customer expectation and customer memory management are essential. It outlines how to make every occasion epic by removing those ''ouch'' moments, replacing them with ''wow'' experiences, and developing dazzling recovery techniques to create unforgettable stories and positive memories.

DKK 268.00
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