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Emerging Markets - Robert Grosse - Bog - Kogan Page Ltd - Plusbog.dk

Emerging Markets - Robert Grosse - Bog - Kogan Page Ltd - Plusbog.dk

The traditional dominance of international markets by companies from the US, Western Europe and Japan can no longer be taken for granted. Emerging market economies, from the powerhouse Chinese economy (set to pass the US in national income by 2020) to dynamic players such as Mexico, South Africa and Indonesia, are rapidly changing the competitive landscape. Companies that can successfully enter these emerging markets may reap rewards and benefits from cost reductions and market opportunities. By understanding their positioning in the global continuum of companies and customers - the global value chain - businesses can build their strategies for better competition, more effective resource allocation, cost reduction, and a heightened awareness of the risks and benefits. Packed with in-depth case studies of multinationals from both sides of emerging markets, including: Accenture, Walmart, Google, Nike, Novartis, PetroChina, Embraer, Tata Group and FEMSA; Emerging Markets is essential reading for anyone looking to understand the new competitive landscape and how they can maximise the business opportunities available. Online supporting resources include lecture slides that align with each chapter.

DKK 410.00
1

Neurodiversity at Work - Theo Smith - Bog - Kogan Page Ltd - Plusbog.dk

Neurodiversity at Work - Theo Smith - Bog - Kogan Page Ltd - Plusbog.dk

WINNER: Business Book Awards 2022 - Diversity, Inclusion & Equality Category SHORTLISTED : getAbstract International Book Award 2022 - Learning Impact Category An organization''s employees are its biggest competitive advantage. Performance gains can be achieved through cost saving, process improvement or technology adoption, but the biggest difference is made by people. This means that recruiting, engaging and retaining the very best talent has never been more important. Crucially, these employees should be a diverse group of people with different approaches, skills and strengths in problem-solving and driving innovation. As well as focusing on gender, race, age and class, it is critical that businesses also develop a neurodiverse workforce if they are committed to outperforming the competition and achieving sustainable business growth. Neurodiversity at Work is a practical guide that explains what neurodiversity is, why it''s important and what the benefits are. It covers how to attract, recruit and engage neurodiverse talent and provides guidance on how to adapt HR policies, processes and workplaces to ensure that all employees, including the 2 in 10 employees in the UK who are neurodiverse, can reach their full potential. Neurodiversity at Work is packed full of case studies from leading organizations like Microsoft who are already seeing the productivity, performance and financial benefits of neurodiversity in the workplace. Individuals in these companies are also experiencing benefits in their working environments. Also featured are interviews with prominent figures in the neurodiversity community and people who have successfully adapted their HR processes for neurodiversity, including members of the ND@IBM Program and the Head of People and Culture at Autotrader. With tips, advice, examples and ''how to'' actions in every chapter, this is essential reading for every HR professional.

DKK 901.00
1

Neurodiversity at Work - Theo Smith - Bog - Kogan Page Ltd - Plusbog.dk

Neurodiversity at Work - Theo Smith - Bog - Kogan Page Ltd - Plusbog.dk

WINNER: Business Book Awards 2022 - Diversity, Inclusion & Equality Category SHORTLISTED : getAbstract International Book Award 2022 - Learning Impact Category An organization''s employees are its biggest competitive advantage. Performance gains can be achieved through cost saving, process improvement or technology adoption, but the biggest difference is made by people. This means that recruiting, engaging and retaining the very best talent has never been more important. Crucially, these employees should be a diverse group of people with different approaches, skills and strengths in problem-solving and driving innovation. As well as focusing on gender, race, age and class, it is critical that businesses also develop a neurodiverse workforce if they are committed to outperforming the competition and achieving sustainable business growth. Neurodiversity at Work is a practical guide that explains what neurodiversity is, why it''s important and what the benefits are. It covers how to attract, recruit and engage neurodiverse talent and provides guidance on how to adapt HR policies, processes and workplaces to ensure that all employees, including the 2 in 10 employees in the UK who are neurodiverse, can reach their full potential. Neurodiversity at Work is packed full of case studies from leading organizations like Microsoft who are already seeing the productivity, performance and financial benefits of neurodiversity in the workplace. Individuals in these companies are also experiencing benefits in their working environments. Also featured are interviews with prominent figures in the neurodiversity community and people who have successfully adapted their HR processes for neurodiversity, including members of the ND@IBM Program and the Head of People and Culture at Autotrader. With tips, advice, examples and ''how to'' actions in every chapter, this is essential reading for every HR professional.

DKK 382.00
1

Armstrong's Handbook of Reward Management Practice - Duncan Brown - Bog - Kogan Page Ltd - Plusbog.dk

Armstrong's Handbook of Reward Management Practice - Duncan Brown - Bog - Kogan Page Ltd - Plusbog.dk

Armstrong''s Handbook of Reward Management Practice is the essential guide to comprehending, developing and implementing effective reward strategies. This updated seventh edition incorporates the latest research and developments within reward management, including the reward implications of Covid and the ''great resignation'' and rewarding remote and hybrid workers. Revisions also contain updates on reward structures, equal pay, employee benefits including wellbeing benefits, total rewards and smart rewards. This book covers all the crucial aspects of improving organizational, team and individual performance through reward processes, including financial and non-financial rewards, job evaluation, grade and pay structures, rewarding specific employee groups and ethical considerations. Armstrong''s Handbook of Reward Management Practice bridges the gap between the academic and practitioner and is ideally suited to both HR professionals and those studying for HR qualifications, including master''s degrees and the CIPD''s intermediate and advanced level qualifications. Tips and checklists and can be found throughout, alongside case studies from organizations including General Motors, and the UK National Health Service. Online supporting resources include lecture slides and comprehensive handbooks for both lecturers and students, which include learning summaries, discussion questions, literature reviews and glossaries.

DKK 524.00
1

Built for People - Jessica Zwaan - Bog - Kogan Page Ltd - Plusbog.dk

Built for People - Jessica Zwaan - Bog - Kogan Page Ltd - Plusbog.dk

Taking the best elements of a product-management approach and applying them to HR activity can transform the people function. This book shows you how. Written for all HR professionals and business leaders, Built for People explains how to improve workforce and business performance by developing people-centred ways of working, evidence-based decision making and a culture of continuous feedback and iteration. It explains everything from what this approach means for business professionals, what the benefits of it are and how to do it effectively. It covers how to proactively develop an employee experience which attracts, engages and retains the talent the business needs and supports them to operate at their full potential. There is also practical guidance on the importance of user research, sprint planning, vision development and how to encourage a continuous feedback loop in your team.This book includes the importance of testing and iteration and how to define metrics for success, as well as showing you how to handle organizational change, company culture clashes and how to build and improve overall business performance and employee experience at scale. Full of tools, case studies, exercises and advice from those who are already seeing the benefits of a product-management approach, this is essential reading for all business leaders needing to develop an agile, innovative and evidence-based approach to their people operations.

DKK 1014.00
1

Built for People - Jessica Zwaan - Bog - Kogan Page Ltd - Plusbog.dk

Built for People - Jessica Zwaan - Bog - Kogan Page Ltd - Plusbog.dk

Taking the best elements of a product-management approach and applying them to HR activity can transform the people function. This book shows you how. Written for all HR professionals and business leaders, Built for People explains how to improve workforce and business performance by developing people-centred ways of working, evidence-based decision making and a culture of continuous feedback and iteration. It explains everything from what this approach means for business professionals, what the benefits of it are and how to do it effectively. It covers how to proactively develop an employee experience which attracts, engages and retains the talent the business needs and supports them to operate at their full potential. There is also practical guidance on the importance of user research, sprint planning, vision development and how to encourage a continuous feedback loop in your team.This book includes the importance of testing and iteration and how to define metrics for success, as well as showing you how to handle organizational change, company culture clashes and how to build and improve overall business performance and employee experience at scale. Full of tools, case studies, exercises and advice from those who are already seeing the benefits of a product-management approach, this is essential reading for all business leaders needing to develop an agile, innovative and evidence-based approach to their people operations.

DKK 357.00
1

The Inclusion Journey - Allegra Chapman - Bog - Kogan Page Ltd - Plusbog.dk

The Inclusion Journey - Allegra Chapman - Bog - Kogan Page Ltd - Plusbog.dk

Building a diverse, equitable and inclusive organization is not only the right thing to do for society, it''s the right thing to do for the business. Productivity, engagement and profitability all improve with a more inclusive workplace. Written for all HR professionals, talent managers and leaders concerned with inclusion in their organization, The Inclusion Journey explains how to identify the actions that will make real impact, implement meaningful change, track and report on progress and build diversity and inclusion strategies that result in long-term growth.This practical book allows readers to assess their company''s current situation when it comes to diversity and inclusion and define their objectives for the future. It also shows how to produce a prioritized action plan that will enable the business to work towards its goals and track the progress along the way. It covers everything from the business benefits of inclusion and the current inclusion gaps in the organization, through to assembling the right people and resources needed to close these gaps. There is also guidance on how to get stakeholder buy-in for EDI activity and advice on how to link diversity and inclusion goals to overall business objectives. Packed full of real world examples, interviews, exercises and checklists throughout, there are also downloadable worksheets to provide practitioners with everything they need to see the business benefits of inclusion in practice and have the tools they need to achieve these in their own organization.

DKK 901.00
1

Influencer Marketing Strategy - Gordon Glenister - Bog - Kogan Page Ltd - Plusbog.dk

Influencer Marketing Strategy - Gordon Glenister - Bog - Kogan Page Ltd - Plusbog.dk

SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it''s broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it''s therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.

DKK 901.00
1

Influencer Marketing Strategy - Gordon Glenister - Bog - Kogan Page Ltd - Plusbog.dk

Influencer Marketing Strategy - Gordon Glenister - Bog - Kogan Page Ltd - Plusbog.dk

SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it''s broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it''s therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.

DKK 363.00
1

The Inclusion Journey - Allegra Chapman - Bog - Kogan Page Ltd - Plusbog.dk

The Inclusion Journey - Allegra Chapman - Bog - Kogan Page Ltd - Plusbog.dk

Building a diverse, equitable and inclusive organization is not only the right thing to do for society, it''s the right thing to do for the business. Productivity, engagement and profitability all improve with a more inclusive workplace. Written for all HR professionals, talent managers and leaders concerned with inclusion in their organization, The Inclusion Journey explains how to identify the actions that will make real impact, implement meaningful change, track and report on progress and build diversity and inclusion strategies that result in long-term growth.This practical book allows readers to assess their company''s current situation when it comes to diversity and inclusion and define their objectives for the future. It also shows how to produce a prioritized action plan that will enable the business to work towards its goals and track the progress along the way. It covers everything from the business benefits of inclusion and the current inclusion gaps in the organization, through to assembling the right people and resources needed to close these gaps. There is also guidance on how to get stakeholder buy-in for EDI activity and advice on how to link diversity and inclusion goals to overall business objectives. Packed full of real world examples, interviews, exercises and checklists throughout, there are also downloadable worksheets to provide practitioners with everything they need to see the business benefits of inclusion in practice and have the tools they need to achieve these in their own organization.

DKK 363.00
1

Creating and Delivering Your Value Proposition - David Pinder - Bog - Kogan Page Ltd - Plusbog.dk

Creating and Delivering Your Value Proposition - David Pinder - Bog - Kogan Page Ltd - Plusbog.dk

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

DKK 405.00
1

Embodied Leadership - Pete Hamill - Bog - Kogan Page Ltd - Plusbog.dk

Embodied Leadership - Pete Hamill - Bog - Kogan Page Ltd - Plusbog.dk

We don''t need leaders who know about leadership - we need leaders who embody the capacity to lead in the midst of ambiguity and complexity. The concept of embodied leadership is derived from somatic coaching, a unique approach that brings the body forward as an advocate in creating a place for change and transformation. It brings together language, action, feeling and meaning and is based on the idea that the mind and body are inextricably linked: to develop one, you must cultivate the other. Embodied Leadership deconstructs our thinking about the body using key discoveries in neuroscience to demonstrate the uses and benefits of a somatic approach, particularity in the area of emotional intelligence.There are practical exercises throughout to develop embodied leadership skills and personal development.

DKK 470.00
1

The Focus Fix - Chris Griffiths - Bog - Kogan Page Ltd - Plusbog.dk

The Focus Fix - Chris Griffiths - Bog - Kogan Page Ltd - Plusbog.dk

With focus and a clear mind, we can achieve almost anything. But we are constantly subjected to a deluge of distractions, from endless notification pings to anxiety and self-doubt. The Focus Fix explores how you can reset your mindset in order to reclaim your focus and achieve incredible results. In this fascinating book, leading creativity expert Chris Griffiths and journalist Caragh Medlicott unearth scientific studies and inspiring case studies to offer practical and proven techniques that will allow you to dispel distractions and maintain your focus.This book also uncovers the numerous benefits of sustained focus: you can achieve more by doing less, improve your mental wellbeing and boost your creativity. Don''t get distracted - maximize your potential and discover the antidote to burnout with The Focus Fix.

DKK 504.00
1

The Focus Fix - Chris Griffiths - Bog - Kogan Page Ltd - Plusbog.dk

The Focus Fix - Chris Griffiths - Bog - Kogan Page Ltd - Plusbog.dk

With focus and a clear mind, we can achieve almost anything. But we are constantly subjected to a deluge of distractions, from endless notification pings to anxiety and self-doubt. The Focus Fix explores how you can reset your mindset in order to reclaim your focus and achieve incredible results. In this fascinating book, leading creativity expert Chris Griffiths and journalist Caragh Medlicott unearth scientific studies and inspiring case studies to offer practical and proven techniques that will allow you to dispel distractions and maintain your focus.This book also uncovers the numerous benefits of sustained focus: you can achieve more by doing less, improve your mental wellbeing and boost your creativity. Don''t get distracted - maximize your potential and discover the antidote to burnout with The Focus Fix.

DKK 167.00
1

Designing Accessible Learning Content - Susi Miller - Bog - Kogan Page Ltd - Plusbog.dk

Designing Accessible Learning Content - Susi Miller - Bog - Kogan Page Ltd - Plusbog.dk

Making learning and development (L&D) content inclusive and accessible for everyone is not only a good thing to do, it''s the right thing to do. Designing Accessible Learning Content is a practical guide on accessibility for anyone involved in the design, creation, development or testing of online learning content. Now updated to include detailed guidelines on the Web Content Accessibility Guidelines and the nine new standards, this book provides HR and OD professionals and academics with evidence-based advice on designing inclusive digital learning content.Featuring real-world examples from industry-leading brands, this book demonstrates how accessible learning content can improve usability and provide the best possible learning experience for all. It is an essential handbook for all L&D professionals seeking to harness the benefits of accessibility in order to improve their learning content for everyone.

DKK 476.00
1

The Complete Marketer - Malcolm Mcdonald - Bog - Kogan Page Ltd - Plusbog.dk

The Complete Marketer - Malcolm Mcdonald - Bog - Kogan Page Ltd - Plusbog.dk

What is ''the marketing mix''? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is broken down into easily digestible chapters on topics such as digital marketing, understanding consumers, understanding markets, market audits, segmentation, sales forecasting, mobile marketing, advertising and PR, and managing a sales team. It features clear diagrams and definitions throughout to make concepts easy to understand. Malcolm McDonald and Mike Meldrum have simplified the discipline of marketing by translating jargon and creating an encyclopedia of marketing terms, concepts and fundamentals. It applies the authors'' marketing expertise to every aspect of the marketing mix, making The Complete Marketer an invaluable resource for general managers, non-qualified marketers and students studying marketing as part of a broader degree.

DKK 288.00
1

Risk Management - Paul Hopkin - Bog - Kogan Page Ltd - Plusbog.dk

Risk Management - Paul Hopkin - Bog - Kogan Page Ltd - Plusbog.dk

Risk management is not just a topic for risk professionals. Managers and directors at all levels must be equipped with an understanding of risk and the tools and processes required to assess and manage it successfully. Risk Management offers a practical and structured approach while avoiding jargon, theory and many of the complex issues that preoccupy risk management practitioners but have little relevance for non-specialists. Supported by online templates and with real-life examples throughout, this is a straightforward and engaging guide to the practice and the benefits of good risk management. Coverage includes: the nature of risk; the relevance of risk management to the business model; essential elements of the risk management process; different approaches to risk assessment; strategy, tactics, operations and compliance requirements; how to build a risk-aware culture; and the importance of risk governance.Online supporting resources for this book include downloadable templates including risk agenda, risk response and risk communication.

DKK 363.00
1

Effective Strategic Sourcing - Patrick Barr - Bog - Kogan Page Ltd - Plusbog.dk

Effective Strategic Sourcing - Patrick Barr - Bog - Kogan Page Ltd - Plusbog.dk

Modern supply chains are enjoying new opportunities for innovation and growth. Build competitive advantage, optimize cost and encourage ethical business practices with the process of strategic sourcing. Effective Strategic Sourcing brings together tools and techniques to develop comprehensive sourcing strategies and drive performance and margin improvement in an ethical, environmentally responsible way. From supplier research and risk analysis to category management and cost modelling, it answers key questions around make versus buy, outsource versus insource and RFI versus RFP.Top supply chain leaders from a range of industries offer their insights and experience in interviews covering the challenges inherent in modern strategic sourcing. The book also focuses on how supply chain and procurement professionals can address sustainability concerns by thinking globally and acting locally and aiming for net-zero carbon footprint sourcing. Learn from the experts and thrive in the ''new normal'' with this essential guide to maximising the benefits of strategic sourcing.

DKK 429.00
1

Maritime Transport - Ulla Tapaninen - Bog - Kogan Page Ltd - Plusbog.dk

Maritime Transport - Ulla Tapaninen - Bog - Kogan Page Ltd - Plusbog.dk

Maritime transport is the transport of people or goods by water. It is the backbone of world trade and globalization. Twenty-four hours a day and all year round, ships carry cargoes to all corners of the globe. Maritime Transport focuses on the operational side of this important industry, covering many topics such as sea traffic currents, passenger transport, short sea shipping and dangerous cargoes. Parts one and two of Maritime Transport present the concepts, theory and background information, then part three presents more complex and deeper issues such as the maritime transportation of the future. It covers topics such as intelligent shipping, data exchange at sea and maritime security. In addition, the book includes fascinating case studies and examples, such as maritime transport in the Baltic sea, ship strategies in Norway and Greece and the benefits of slow steaming. At the end of each chapter there are questions that will help students to gain a deeper understanding of the many topics covered.

DKK 638.00
1