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Strategic Advertising Mechanisms - From Copy Strategy to Iconic Brands - Jorge David Fernandez Gomez - Paperback Bog - Intellect - 2021 - Engelsk -

Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first ...

From booktok.dk

kr 283.00

The Professionalisation of Political Communication - - Christina Holtz Bacha - Paperback Bog - Intellect - 2007 - Engelsk - Booktok.dk

Long before a politician opens his mouth to speak in public, his words have been filtered through a team of public relations experts, communications c...

From booktok.dk

kr 328.00

Design for Business - Volume 3 - - Paperback Bog - Intellect - 2016 - Engelsk - Booktok.dk

This collection continues the successful Design for Business series, gathering work by scholars, researchers and professionals that aim to raise aware...

From booktok.dk

kr 419.00

Leigh Bowery - Performative Costuming and Live Art - Sofia Vranou - Paperback Bog - Intellect - 2025 - Engelsk - Booktok.dk

Leigh Bowery: Performative Costuming and Live Art is a critical exploration of the creative practice, social-historical context, and cultural impact o...

From booktok.dk

kr 275.00

Decolonial Metal Music in Latin America - - Nelson Varas Diaz - Hardback Bog - Intellect - 2021 - Engelsk - Booktok.dk

The long-lasting effects of colonialism are still present throughout Latin America. Racism, political persecution, ethnic extermination and extreme ca...

From booktok.dk

kr 912.00

Red Creative - Culture and Modernity in China - Xin Gu - Hardback Bog - Intellect - 2020 - Engelsk - Booktok.dk

This book brings together multiple strands of debate around the cultural creative industries and contemporary capitalism, China’s position in global c...

From booktok.dk

kr 998.00