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Marketing Plan ALDI. Entry into the Finnish Grocery Retail Market - Lars Bucher

Marketing Plan ALDI. Entry into the Finnish Grocery Retail Market - Lars Bucher

Seminar paper from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, , course: Strategic Retail Marketing, language: English, abstract: The ALDI Group is known as one of the biggest chains of discounters in Europe and is still growing into more markets all over the world. As their biggest German competitor LIDL already successfully expanded into the Finnish market, Finnland could be a market of interest for ALDI as well. This project work presents..

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