27 87 Perfumes Hashtag Perfume

The fragrance #hashtag is one of the perfumes from the Now Line—one of four lines owned by Spanish brand 27 87. Every line represents a state of mind, and the brand mirrors 21st-century youth culture and its place the world. As the name suggests, #hashtag is inspired by the digitalization of our everyday lives—but what does it smell like? 27 87 describes it as deep, floral and smoky. The eau de parfum continues to develop and evolve throughout the day and the many nuances in the fragrance are influenced by the wearer. The perfume’s topnotes are aldehydes, which add a metallic vibe combined with breezy violet leaves. Somalian incense pulses in the heart notes and the entire scent is completed and intensified by Moroccan cedar tree. The perfume comes in a white flacon, which symbolizes a clean canvas that does not detract attention from what really matters: the fragrance itself. In the fragrance’s many nuances, new pictures are painted, all individual and created uniquely by the perfume’s wearer. 27 87 provides, with the minimalistic flacons, space to paint one’s own image of the present and the way we exist.